Since 1971. Join wild rewards. Learn, play & get rewards! See back for details. Benefits Per Serving: 4 g fiber; 3 g protein. Whole Grain: 19 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Try me as a snack or in trail mix! Barbara's Wild Rewards: Join today to learn, play & get rewards! Visit Barbaras.com/WildRewards. How it Works: Rewards yourself while learning about endangered animals and ways to conserve our wildlife. We're giving you lots of chances to collect points and earn wild rewards! For starters, you'll receive points just for signing up! More Ways to Earn Points: watch videos; play games; buy products & upload receipt; download an activity; refer a friend. Redeem points for rewards! Teh choice is yours - when you use your points, how you use them, and what you redeem them on - coupons, activity book, adoption certificate, stuffed animals! Must be 18 or older to open a rewards account. the Barbara's Wild Rewards program is open only to legal residents of the 50 US & DC. 18+. Void when prohibited. For complete items and conditions, including point expiration dates, reward information and availability, visit www.Barbaras.com/WildRewards. Rewards program offered by Barbara's Weetabix North America. We Believe in Better: We believe in better health and better taste. We believe in better breakfasts and better snacks, full of flavor, no sugar. We believe in better ingredients. Simple. wholesome. We believe in better packaging made from 100% recycled paper. We believe in better communities and more family time. We believe in a better world, one puffin at a time. We are Barbara's. And we believe in better. Check out our entire line of products at www.Barbaras.com. Teenage Pioneer: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty for kids. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. FSC: Recycled - Packaging made from responsible sources. www.fsc.org. Rainforest Alliance certified. FSC is not responsible for the savings calculations by using this paper. Visit us online at www.barbaras.com. This product is sold by weight not by volume. Some settling of contents may have occurred during shipping and handling. Certified: 100% recycled paperboard. Product of Canada.

Whole Grain Oats, Whole Grain Wheat Flour, Corn Flour, Cane Sugar, Unsulfured Molasses, Oat Fiber, Salt, Baking Soda, Vitamin C (ascorbic Acid), Tocopherols (antioxidants To Maintain Freshness)