Mexican craft beer. www.dayofthedeadbeer. Dia de Los Muertos - Day of the Dead: For 3000 years, Aztecs honored the unique character of deceased individuals in annual celebration. Ceremonies included using parts of the skeleton, most commonly the skull (calavera). Relatives placed native marigolds in the eye sockets to reflect the life that once was. The aromatic flowers adorned altars, said to invite the spirits to return this day. Now connected with the Catholic All Saints' Day, this festive event is a celebration of life. Modern celebrants decorate in the joyful colors of Mexican roots, painting faces and singing to wake the dead. Brewed and bottled by Cerveceria Mexicana, S. de R.L. de C.V., Tecate, B.C., Mexico. Made in Mexico.